![]() He added, "Oh the things it did wrong … "īrian said the company lost sight of a simple fact: They were in the business of making fun games. To the detriment not just to the game players experience, but all of us that had our Facebook feeds being polluted by all of the Zynga game spam going out there.īut what it did right - identify the most powerful platform available. Over time, however, Zynga focused more on connecting the world and not enough on the games themselves. Their mission was clear: connect the world through gaming. Zynga created the social construct of gaming, or at least optimized around it, Brian said. Why? Because there are a lot of variables at play with Zynga. When we asked where the gaming company went wrong and what it got right, Brian said jokingly: Oh … that's sort of a wonderfully unfair question. Hits-driven is where games don't want to be, yet end up there no matter how they try not to, he added. If all of that energy was spent making another great game, each of the companies would probably, over time, be more successful. Yet the industry fell too much in love with their distribution channels, focusing more on optimizing around the business than the creativity, said Brian. They foresaw that retail store sales would eventually erode. They were able to build out the best distribution, but they were able to see that the market was going to change even back then. EA won the first round because they bet on the right platform - Sega Genesis. ![]() Those hits matter, whether they're on Facebook, the web, a gaming console or mobile device, he said. Games are hard because no matter how you want to contort the business, no matter what you think you're doing, you're in the business of making hits. But the social gamer juggernaut has seen better days with declining revenue and an IPO bust. He worked for years in the gaming industry - first at Electronic Arts and, most recently, as a vice president at Zynga. Subscribe: iTunes RSS You're in the Business of Making Hitsīefore heading up cloud storage service Bitcasa, Brian Taptich spent a good portion of his career obtaining the high score. ![]()
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